Marketing Manager

Context

BrickThink is free forever and open source. There is no sales funnel, no paid conversion target, no subscription revenue. Success is adoption, facilitator trust, and contributor growth — not MRR. This is a credibility-and-community role, not a demand-generation role. The audience is sceptical: certified LSP facilitators, agile coaches, and Heads of People & L&D who run high-stakes workshops and distrust tools that feel like a compromise.

Responsibilities

• Own positioning: "pairs with your video tool, handles the bricks and facilitation flow." Defend the distinction between BrickThink and generic whiteboards (Miro, Mural, Lucidspark).

• Run the articles/blog pipeline through the existing CMS (draft → publish, Markdown, cover image with photographer credit, author bylines).

• Build credibility with the LSP community without infringing the LEGO trademark or misrepresenting the CC BY-SA 3.0 method licence. Every public claim is legally and methodologically defensible.

• Translate the honest five-phase roadmap into messaging that sets accurate expectations — market Phase 1 reality, label Phase 2–4 capabilities (story capture, AI assist, narration video, self-host) as forthcoming, never as shipped.

• Grow the open-source contributor and facilitator base via GitHub issues, discussions, changelog, and the public conversation index.

• Maintain the marketing surface: landing, about, contact, help/FAQ, what-is-LSP, roadmap. Keep copy synchronised with as-built behaviour.

• Communicate the free-forever, no-paid-tier stance loudly and consistently.

Requirements

• Demonstrated B2B or community marketing for technical or methodology-driven products.

• Writing that survives an expert audience — facilitators detect filler instantly.

• Working understanding of open-source community dynamics and GitHub-native communication.

• Discipline around trademark and licensing constraints in regulated copy.

• Ability to market a product with no advertising spend and no monetisation hook.

Disqualifiers

• Growth-hacking instincts that overstate capability.

• Reliance on paid acquisition.

• Treats LSP as a gimmick rather than a method